STRATEGIC CONCEPTUAL DEVELOPMENT AND PROJECT MANAGEMENT
«What you do makes the difference and you have to decide what kind of difference you want to make»
A good idea needs a convincing strategic customer concept. How can a promising project process be created to the most efficient level? Some tools:
-
Sustainability concepts: how can your company operate consciously and responsibly in the future?
-
Differentiation concept against competitors
-
Market analysis: competition
- Target group analysis and consumer behavior
- Definition of market positioning
- Business plan / project plan / implementation plan
- Interfaces / task distribution / responsibilities
- Product- and assortment planning
- Marketing strategy